Introducin​g Katy Perry Killer Queen Perfume

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“When I was creating Killer Queen, I was really inspired by the idea of a strong, confident woman in power and that is exactly what I hoped to put into this fragrance, something that brings out the power inside of you.”

Katy Perry

Playful and daring, Katy Perry’s unbridled artistic vision bends the rules and breaks the mold with a vivaciously original spark.

Introducing…

 The new, strikingly gorgeous fragrance that captures Katy Perry’s rebellious spirit throwing convention to the wind.

 The Fragrance

Created by Laurent Le Guernec of IFF, Killer Queen is an addictive fragrance that bewitches, indulges and demands to be noticed.

“The Red Velvet Flower inspired this creation beginning with the richness of the burgundy red, the velvety feel reminiscent of a royal cape and its deep textured floral scent”, says Laurent Le Guernec.

Top Notes

Wild Berry

Dark Plum

Bergamot

Middle Notes

Red Velvet Flower

Natural Jasmine Sambac

Rainbow Plumeria

Base Notes

Cashmeran

Natural Patchouli Heart

Liquid Praline

Perfumer: Laurent Le Guernec, IFF

The Bottle

Inspired by a queen’s scepter, the distinct jewel-shaped bottle in shades of royal red and gold portrays sexy sophistication and lawless luxury. The faceted bottle rests languorously on its side, like a loose, precious gem fit for a Queen. The regality of the bottle is enhanced with a rich gold crown showcasing a custom crest capturing Katy Perry’s playful essence—regal cats, a music clef, hearts and dagger.

 The Carton

The imperial red carton echoes the royalty of a Killer Queen with a tufted textured pattern reminiscent of a throne framed with a fanciful ermine border.  Playful gold crowns add whimsy to the carton while the signature Katy Perry crest and ornate filigree logo add prominence and distinction.

 The Advertising

Shot by top fashion photographer Tim Walker and visionary director Jonas Akerlund, the Killer Queen advertising campaign captures the duality within Katy Perry… extreme femininity and ultimate power with an irreverent wink. Illuminating her rebellious spirit, the campaign depicts Katy Perry as an empowered and headstrong Killer Queen who defies convention and takes the throne by storm!

“Artistic, creative and a consummate professional, Katy Perry has been an amazing partner to Coty,” says Steve Mormoris, Coty Senior Vice President of Global Marketing. “Together with director Jonas Akerlund and photographer Tim Walker, Katy Perry helped us to create an incredible film and iconic visuals that will launch this fall when Killer Queen hits stores all over the world. We are thrilled to bring to consumers such an innovative campaign and fragrance.”

Own the Throne!

Credits

Perfumer: Laurent Le Guernec, IFF

Packaging: Katy Perry in collaboration with Lutz Herrmann

Photographer: Tim Walker

Director: Jonas Akerlund

Advertising Agency: Laird & Partners

Makeup: Jake Bailey

Hair: Renato Campora

Stylist: Lori Goldstein

Available from  November 2013

Price

Katy Perry Killer Queen 50ML – 195 AED

Katy Perry Killer Queen 100ML – 265 AED

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